Search Engine Optimisation
Over 70% of websites are discovered via a search engine, so it is vital that your website ranks strongly for all relevant phrases .
The majority of users will only ever visit sites that appear on the first page of results, so without a trong
presence on search engines your site will be losing out. If a visitor cannot find your site when searching for
relevant terms then they might instead find one of your competitor's sites and become their customer instead.
All of our websites are developed to be accessible to search engines from the ground up. Specifically, our content
managed websites now include advanced Google tagging which allows the user to control a number of important SEO
fields, such as the page titles, URLs and meta-tags, all of which help contribute to a fully optimised site.
Furthermore, in light of James' appointment to the position of Online Marketing Executive, we can now offer a
broader range of SEO services to clients who feel their website is not performing effectively.
Perhaps you're not seeing as many visitors as you would like? Or maybe your online sales have been slow and
intermittent? If so, it may be down to a simple case of your site not being optimised fully for search engines.
This is where we come in.
In the first instance we would provide you with a SEO report, which will outline all the current strengths and
weaknesses of your site, and propose a number of suggested improvements that we feel would aid your search engine
ranking. The suggested improvements could include changes to the design, layout or navigation, as well as upgrades
to the site's code itself.
All changes will then be carried out in bulk to ensure you start seeing the benefits as quickly as possible.
For a typical site upgrade, we would expect you to see the following benefits:
» Drastically raised awareness amongst customers
» An increase in the number of site hits
» An increase in the number of enquiries
» Increased acquisition of customer data
» An increase in the number of online sales
» A greater share of the market
For an example of the kind of results you can expect to see, please see the BeltMe case study.
However, it is important to remember that the web is always changing. By standing still you could well find
yourself going backwards. That's why we also offer SEO support across a number of months/years to ensure
your site remains effectively optimised on an ongoing basis.
To find out more about how we can help you optimise your site's performance please get in
.

